Baby Boomers love news

This research on the news ecosystem inspired a lot of our thinking for News With Friends.

Like many Baby Boomers we are frustrated with the way news is being treated by platforms. People are hungry for more news, not less. It’s a key reason for getting online. We were pleased to find out how many people feel the same way.

So, instead of ignoring people who value news, we thought we’d make something for them.

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